Video content, therefore, is the biggest tool that can be used in brand awareness, customer engagement, and even conversions. Studies reveal that any given person retains 95% of a message when they watch a video compared to just 10% when reading text.
Advantages of Video Marketing
- Higher Engagement- Videos are more engaging and shareable than text or images.
- Boosts Conversions – Landing pages with videos can increase conversions by up to 80%.
- Improves SEO – Websites with videos rank higher in Google search results.
- Builds Trust & Credibility – Videos create personal connections with audiences.
- Increases Social Media Presence – Instagram, TikTok, and YouTube all live off of video content.
Types of Video Content That Work
- Explainer Videos: Demonstrate the functionality of your product or service.
- Testimonials – Customer reviews in video format build trust.
- Behind-the-Scenes – Give people a glimpse of your company culture.
- Live Videos – Communicate with your customers in real time.
- Product Demos: Demonstrate how a product solves a problem.
Effective video marketing best practices
- Short, engaging videos; less than 2 minutes for social media.
- Optimize for mobile view; vertical vids work best.
- Caption the videos to make them accessible.
- Use strong CTAs to guide viewers toward action.
Video marketing is crucial for businesses to engage with audiences, increase brand awareness, and advance sales. One of the biggest mistakes one makes today is not considering video content; missing it creates a huge opportunity for growth.
